REBRANDING PROJECT
UNICON WIRES & CABLES
In 1989 the UNICON brand started its production of quality electric wires and cables using the UPWARD CASTING PROCESS (UPCAST System), a continuous casting copper rod plant, to ensure 99.99% pure and oxygen-free copper to achieve the highest electrical conductivity.
The brand dedicates itself to producing the safest and highest quality of wire products for the biggest distributor and user of electricity such as MERALCO, Aboitiz Group of Companies, NEA Electric Cooperative, National Grid Corporation(NGCP), Ayala Group of Companies / MDC Corporation, Robinsons Land Corporation, SM Group of Companies and other customers according to their needed specifications.
The vision of UNICON is to empower the entire country wit hope and security by producing the safest and most reliable products. Our goal is to become the leader of safety as we continue on Connecting Lives Safely one strand at a time.
Visual Identity. Brand Strategy. Art Direction.